The hinges on which our company, future-oriented, are three: a "VISION", a "MISSION" and AIMS.
Our VISION is to gain a leadership brand by proposing a range that allows one side to the dealer to meet its market demand, and the other to his client to identify the specific glasses with specially designed exhibition didactic .
The MISSION is to use our "know-how" technical sales to produce a range of glasses to be proposed in different fields and for multiple uses (work - sport - free time) in line with market trends that increasingly approach the world of work in the fashion world.
To achieve these ambitious goals you need to follow a strategy that can be explained in several places,
• The initiation of purely industrial models, with a quality / price ratio in response to market demand for "mass".
• The initiation of a range of glasses, "targeted", supported by an educational exhibitor customizable and technical expertise of our sales network.
• Constant monitoring of the market and competition in order to take advantage of new trends and therefore new business opportunities for our clients: a trade policy based on a high turn-over of product will allow us to make a new offer without burdening our stores of our customers.
• The ability to create "customization" of the product to our customers the most advanced, with a particularly large market potential: selection of models, certifications, colors and affixing logos